How to Boost Foot Traffic in a Distracted Retail World

How can you make sure that consumers will actually follow through and visit your store, instead of “getting lost” along the way?

Marketers are struggling with this very feat. Encouraging customers to transform brand awareness into foot traffic at your store is no easy task. This is because today’s consumers are inundated with advertisements.

The bridge between brand awareness and purchase is called the attention-purchase gap (APG). Many retailers are unable close this gap or increase foot traffic in their store fronts. To close the APG and increase foot traffic in retail settings, the savvy retailer can use augmented reality (AR).

This article explains how augmented reality can help retailers transform brand awareness into foot traffic.

Here’s how it works in a nutshell: By merging digital information with the consumer’s perception of the physical world, marketers can use AR to transform the competitive space into what we call the experience-scape. By guiding consumers through the experience-scape, the consumers are already inside the brand’s experience — they’re hooked!

This article discusses how AR can create an experience-scape, three things to keep in mind when creating your own experience-scape, and why the experience-scape works so well.

AR penguins were perceived through a geo-layer, which detects a user’s location through GPS and makes it seem as if real penguins were guiding the way. All the user had to do was point their phone in any direction, and follow the cute creatures to their destination.

To see for yourself how Sunshine Aquarium made it happen, check out the video below:

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